According to the Czech News Agency, the shareholders of the Czech land-based casino King’s Casino want to collect about $ 20 million from Facebook. The well-known businessman and owner of the operator Leon Tsukernik intends to go to court to compensate for the expenses that the illegal Facebook advertising inflicted on his business.

In his address, the entrepreneur said: "Some unidentified persons, whom it is not yet possible to calculate, have begun to use the name that has established itself in this competitive industry and our successful business in their advertising on Facebook."

It is noted that since spring advertisements have been regularly appearing on Facebook urging users of the platform to make deposits to King's Casino accounts. However, it is impossible to replenish an account in this institution, since the operator works only in the offline sector. At the same time, due to the tense situation with the coronavirus in the Czech Republic, the work of the facility was forcedly suspended.

According to Tsukernik, he has repeatedly asked the Facebook administration to take action against illegal advertising of his brand. However, no request was successful. In his opinion, such an irresponsible work of the social network has caused large reputation losses for the brand. Moreover, the functionary suspects that Facebook may have derived financial privileges from these ads.

Leon Tsukernik decided to change the approach to combating illegal advertising of his main asset in the gambling industry. He appealed to the court of the city of Pilsen. In his lawsuit, the businessman asks to compensate the financial damage and restore the operator's reputation.

It is important to note that the social network Facebook generates the lion's share of its income from advertising. Over the last three months of last year, this area of ​​work brought the company more than $ 11 billion.